Why your site should send fewer requests, not smaller ones
Modern sites often chase smaller files while ignoring request count. The faster fix is usually fewer, better-timed requests.
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Modern sites often chase smaller files while ignoring request count. The faster fix is usually fewer, better-timed requests.
Slow TTFB usually means slow routing, missing cache, overloaded servers, or expensive backend work. Here is how to diagnose and fix it.
Choose web video codecs by audience, device support, quality target, encoding cost, and delivery model—not by compression charts alone.
Core Web Vitals measure loading, responsiveness and visual stability. Here is what LCP, INP and CLS mean in practical terms.
A practical guide to preload, prefetch and preconnect: what each hint does, when it helps, and when to leave it alone.
WebP lossless often beats PNG on file size, but not always. Here is when it helps, when it does not, and how to test it properly.
Self-host Google Fonts to reduce third-party requests, improve privacy posture, and gain better control over performance.
Variable fonts are powerful, but production results depend on subsetting, caching, rendering, CSS discipline, and design restraint.
Compress web audio well by choosing the right codec, bitrate, source workflow, and listening test—not by crushing everything to MP3.
Lazy loading can improve page load only when it delays non-critical work. Use it on below-fold media, not your LCP image.
Lighthouse reports are dense and intimidating. Here's how to extract the signal from the noise and prioritize fixes that actually improve user experience.
Most slow websites have one thing in common: they ship more font weights than the page actually uses, in formats older than necessary, with no fallback strategy. The fix is half a day of work.